

STRAT is a rotating conference and workshop series on strategic design, UX research and product strategy for experienced practitioners.
STRAT gathers designers, researchers and product professionals around the practice of product design strategy and innovation, with a single-track programme built for experienced audiences rather than newcomers.
Sessions explore how strategic design and research create business value, how teams are structured, and how emerging technologies including AI reshape product work.
The series runs across editions in the United States and Europe alongside workshops and online formats.
It was previously known as UX STRAT before adopting its current name.
19–20 FebBangkok
Using Customer Experience Outcomes for Measurable Design Improvements
Co-Creation with AI: Redefining the Design Process





As we continue to integrate AI into our products, let’s challenge ourselves to make its presence less visible while making its benefits more apparent.
