STRAT

Name: STRAT 2023 · Amsterdam
Start: 2023-06-06
End: 2023-06-07
Location: Amsterdam

STRAT is a rotating conference and workshop series on strategic design, UX research and product strategy for experienced practitioners.

User ResearchProduct DesignDesign LeadershipProduct Strategy

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Latest edition

September 2025

Location

International

Format

In person

Organiser

STRAT

About STRAT

STRAT gathers designers, researchers and product professionals around the practice of product design strategy and innovation, with a single-track programme built for experienced audiences rather than newcomers.

Sessions explore how strategic design and research create business value, how teams are structured, and how emerging technologies including AI reshape product work.

The series runs across editions in the United States and Europe alongside workshops and online formats.

It was previously known as UX STRAT before adopting its current name.

Editions

2025
14–16 Sep
Boulder
17 speakers
2024
9–11 Sep
Boulder
10 speakers
2024
23–25 Jun
Amsterdam
14 speakers
2024
19–20 Feb
Bangkok
8 speakers
2023
6–7 Jun
Amsterdam
16 speakers
Speakers in 2023Speakers at STRAT 2023
6–7 JunAmsterdam
Angel Brown
Designing AI-Driven Experiences in the Metaverse
Annie Liu
Creating Human-Centred Strategy Through Design Research
Cornelius Rachieru
Mapping Service Ecosystems (Full Day)
Cristina Meniuc
Quantifying the Value of Design Innovation to the Business
Enara Iturrioz Garmendia
Franziska Roth
Influencing Organizations Through Research: How to Provide More Than Insights
Irene Serafica
Jan-Erik Baars
Designing What Customers Want: Authenticity, Connection and Excitement
Koert Bakker
Conducting Discovery Research in an Agile Environment
Konrad Piercey
Unleashing the Power of AI: Designing Better User Experiences
Michael Maternaghan
Framework for Bringing Customer Centricity to Your Product Organization
Minh-Tam Ngo
Guiding Teams from Discovery to Validation at the Lufthansa Innovation Hub
Sander Viegers
Evolving Your Design Team to Have Greater Business Impact
Sofia Ryan
Designing AI Solutions That Lead to Productivity and Human Well-Being
Tim Buesing
People-Centered Product Innovation at an Organizational Scale
Zuzana Peskova
How to Demonstrate Financial Advantages of Making Design a Business Priority
2021
12–13 Oct
Boulder
5 speakers

Speakers in 2023Speakers at STRAT 2023

6–7 JunAmsterdam

Angel Brown
Designing AI-Driven Experiences in the Metaverse
Annie Liu
Creating Human-Centred Strategy Through Design Research
Cornelius Rachieru
Mapping Service Ecosystems (Full Day)
Cristina Meniuc
Quantifying the Value of Design Innovation to the Business
Enara Iturrioz Garmendia
Franziska Roth
Influencing Organizations Through Research: How to Provide More Than Insights

Irene Serafica
Jan-Erik Baars
Designing What Customers Want: Authenticity, Connection and Excitement
Koert Bakker
Conducting Discovery Research in an Agile Environment
Konrad Piercey
Unleashing the Power of AI: Designing Better User Experiences
Michael Maternaghan
Framework for Bringing Customer Centricity to Your Product Organization
Minh-Tam Ngo
Guiding Teams from Discovery to Validation at the Lufthansa Innovation Hub
Sander Viegers
Evolving Your Design Team to Have Greater Business Impact
Sofia Ryan
Designing AI Solutions That Lead to Productivity and Human Well-Being
Tim Buesing
People-Centered Product Innovation at an Organizational Scale
Zuzana Peskova
How to Demonstrate Financial Advantages of Making Design a Business Priority