Design Manager @Booking.com
A strategic design leader with 12+ years in UX and 8+ years leading global teams, talks about AI Design, design leadership and the future of design.
As we continue to integrate AI into our products, let’s challenge ourselves to make its presence less visible while making its benefits more apparent.
The emergence of Generative AI is accelerating a transformation already underway: the evolution from UX Writing to Content Design.
AI is enabling hyper-personalized, real-time interactions by dynamically adapting to user intent and making digital experiences feel more natural.
Seemingly technical decisions in AI - like data flows and model constraints - often shape the user experience in ways we don’t immediately see.
The Double Diamond has shaped how we innovate. But in the era of AI, are linear processes still relevant? A critical look at how design thinking must evolve.