

Rosenfeld Media's premier conference for the user-research community.
Advancing Research is Rosenfeld Media's flagship conference for user experience and design researchers. The programme covers research methods, strategy, operations, and the changing role of research within product organisations.
Sessions bring together research leaders and practitioners to examine how teams generate insight, demonstrate impact, and adapt their practice as artificial intelligence reshapes how research is planned and conducted.
It is one of the principal dedicated gatherings for the user research community, with a senior, specialist audience.
Official piece introducing the 2025 programme, built around three themes: reconceiving the purpose of research, redefining the research toolkit, and reclaiming researchers' value amid democratisation and AI.
25–26 MarNew York City
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
The Future of ReOps as a Strategic Function: A Roadmap for Getting There



Produced by Kate Towsey. Sponsored by Strella.

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