

Rosenfeld Media's premier conference for the user-research community.
Advancing Research is Rosenfeld Media's flagship conference for user experience and design researchers. The programme covers research methods, strategy, operations, and the changing role of research within product organisations.
Sessions bring together research leaders and practitioners to examine how teams generate insight, demonstrate impact, and adapt their practice as artificial intelligence reshapes how research is planned and conducted.
It is one of the principal dedicated gatherings for the user research community, with a senior, specialist audience.
Official piece introducing the 2025 programme, built around three themes: reconceiving the purpose of research, redefining the research toolkit, and reclaiming researchers' value amid democratisation and AI.
30–31 MarNew York City
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
Lead with Purpose
Scaling ResearchOps: Helping Researchers Do Their Best Work
Influencing Strategy
Building a Customer-Centric Culture
So You've Got a Seat at the Table. Now What?



Produced by Kate Towsey. Sponsored by Strella.

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