Greg Petroff

Greg Petroff is a fractional chief design officer and design leader with more than two decades in enterprise software and technology. He has built and led design organisations at GE, Google Cloud, ServiceNow, Compass and Cisco, shaping practice, culture and strategy at scale. Trained as an architect, he now advises companies on outcomes first design and AI strategy, and teaches interaction design. He writes and speaks widely on design leadership and the changing role of design in an era of AI.