STHLM Xperience Conference

Name: STHLM Xperience Conference 2025 · Stockholm
Start: 2025-11-13
End: 2025-11
Location: Stockholm, Sweden

Annual hybrid UX and experience-design conference held in Stockholm each November, run by consultancy VASS Sweden and aligned with World Usability Day.

Product DesignService DesignUser ResearchContent DesignAccessibilityDesign LeadershipAIInteraction DesignFuture of Design

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Next edition

November 2026

Location

Stockholm, Sweden

Format

Hybrid

Cadence

Annual

Organiser

VASS Sweden

About STHLM Xperience Conference

STHLM Xperience Conference (SXC) is an annual conference for people working across user experience and digital product design, held in Stockholm and streamed online.

It has run yearly since 2018 and is organised by the Swedish design and technology consultancy VASS Sweden, formerly known as Zington.

The programme mixes keynotes, talks and hands-on workshops spanning UX design, product and service design, UX research, content design and accessibility, alongside design leadership and the use of artificial intelligence in design practice.

Each edition adopts the yearly World Usability Day theme, with recent editions addressing topics such as designing for a better world, emerging technologies and human experience, and ethical AI.

The in-person conference takes place in Stockholm, while remote attendees join through a streamed and recorded digital experience with dedicated online workshops and facilitators.

Editions

Upcoming

Upcoming
2026
12 Nov
Stockholm
1 speaker
2025
13 Nov
Stockholm
25 speakers
Speakers in 2025Speakers at STHLM Xperience Conference 2025
13 NovStockholm
Alexander Debkaliuk
Human VS AI in Research and Design
Andre Fangueiro
The Future of UX: AI-Enhanced Workflows and Beyond
Annelie Tinworth
Prompt Like a Content Designer
Beccy Poole
Combine Humans and AI to Get Fast, Actionable User Insights
Cori Widen
Combine Humans and AI to Get Fast, Actionable User Insights
Daniel Stridsberg
Defining Quality in Barbie World: Adding Value When the Extraordinary Becomes Ordinary
Freddie Öst
Human Before Technology - Branding in a Digital Era
Gabriela Celeste Flores Villarreal
Figma Make: Redefining Product Design Through the Power of AI
Jarno M. Koponen
Designing Generative AI -Powered Customer Experiences – Learnings from Zalando Assistant
Jazgul Ismailova
Add AI-Moderated Usability Tests to Your Toolset
Josefine Schönebeck
Relationships as Key to Moving Fast and Delivering Value
Karin Zingmark
Kristina Sabotic
The Future Development Team – When AI Becomes a Team Member
Linda Wohlfeil
The Future Development Team – When AI Becomes a Team Member
Mall Allpere
The Business Value of Design - from Trust to Tangible Impact
Marianne Stjernvall
Why Your a/B Tests Aren’t Giving You the Effects You Want
Meri-Tuuli Kosonen
Building Better Life Assurance with Customers: Case Nordea Life
Oleksii Tkachenko
Designing Scalable Product Copy with Content Systems
Oliver Schöndorfer
Bad Typography Kills
Ramya Thalmann
How to Design AI Products People Actually Trust
Roberto Chaves
Breaking Rituals and the Art of Communicating Design
Tessa Griffioen
From Knowing Towards Doing: Growing Your Users’ Capacity to Act
Vicky Karponi
Add AI-Moderated Usability Tests to Your Toolset
Ville Österlund
Building Better Life Assurance with Customers: Case Nordea Life
Yelena Koselnik Olovsson
Collaboration Rewired: A Lean Coffee on Thriving in Tech-Accelerated Teams
2024
14 Nov
Stockholm
27 speakers
2023
9 Nov
Stockholm
23 speakers
2022
10 Nov
Stockholm
21 speakers

Speakers in 2025Speakers at STHLM Xperience Conference 2025

13 NovStockholm

Alexander Debkaliuk
Human VS AI in Research and Design
Andre Fangueiro
The Future of UX: AI-Enhanced Workflows and Beyond
Annelie Tinworth
Prompt Like a Content Designer
Beccy Poole
Combine Humans and AI to Get Fast, Actionable User Insights
Cori Widen
Combine Humans and AI to Get Fast, Actionable User Insights
Daniel Stridsberg
Defining Quality in Barbie World: Adding Value When the Extraordinary Becomes Ordinary

Freddie Öst
Human Before Technology - Branding in a Digital Era
Gabriela Celeste Flores Villarreal
Figma Make: Redefining Product Design Through the Power of AI
Jarno M. Koponen
Designing Generative AI -Powered Customer Experiences – Learnings from Zalando Assistant
Jazgul Ismailova
Add AI-Moderated Usability Tests to Your Toolset
Josefine Schönebeck
Relationships as Key to Moving Fast and Delivering Value
Karin Zingmark
Kristina Sabotic
The Future Development Team – When AI Becomes a Team Member
Linda Wohlfeil
The Future Development Team – When AI Becomes a Team Member
Mall Allpere
The Business Value of Design - from Trust to Tangible Impact
Marianne Stjernvall
Why Your a/B Tests Aren’t Giving You the Effects You Want
Meri-Tuuli Kosonen
Building Better Life Assurance with Customers: Case Nordea Life
Oleksii Tkachenko
Designing Scalable Product Copy with Content Systems
Oliver Schöndorfer
Bad Typography Kills
Ramya Thalmann
How to Design AI Products People Actually Trust
Roberto Chaves
Breaking Rituals and the Art of Communicating Design
Tessa Griffioen
From Knowing Towards Doing: Growing Your Users’ Capacity to Act
Vicky Karponi
Add AI-Moderated Usability Tests to Your Toolset
Ville Österlund
Building Better Life Assurance with Customers: Case Nordea Life
Yelena Koselnik Olovsson
Collaboration Rewired: A Lean Coffee on Thriving in Tech-Accelerated Teams