NEXT Conference

NEXT, also known as NEXT Conference, was an annual conference in Hamburg exploring the future of digital business. Running since 2006, it grew into an internationally connected community that brought together voices from business, politics, science and the arts to examine innovation, changing customer expectations and the impact of technology on society.

Its substance was broad and future-facing rather than a dedicated design conference. Content centred on digital strategy and technology trends, with recent programming heavily focused on artificial intelligence. Design and customer-experience thinking was featured throughout, but it was not primarily a UX craft conference.