

The content strategy conference produced by Brain Traffic; debuted 2011 and concluded its run in 2023.
Confab was a content strategy conference produced by Brain Traffic, a content strategy services and events company based in Minneapolis, United States. It brought together practitioners working across websites, apps, marketing, support and other digital content, with a programme of keynotes, breakout sessions, panels and practitioner workshops.
The conference debuted in 2011 and ran across various editions, including specialised Higher Education tracks and a European edition, with Minneapolis serving as its main home.
The conference ran until 2023, after more than a decade as a gathering point for the content strategy community.
Independent attendee recap summarising talks and takeaways from a Confab edition.
18–20 May
Getting Buy-in: A New Way to Talk About Content Strategy
Tackling Content Engagement Metrics
Research in Action: Talk Like (and Build for) Your User
Introduction to UX Writing
Choosing Your Moments
The Content Sprint
