Confab

Confab was a content strategy conference produced by Brain Traffic, a content strategy services and events company based in Minneapolis, United States. It brought together practitioners working across websites, apps, marketing, support and other digital content, with a programme of keynotes, breakout sessions, panels and practitioner workshops.

The conference debuted in 2011 and ran across various editions, including specialised Higher Education tracks and a European edition, with Minneapolis serving as its main home.

The conference ran until 2023, after more than a decade as a gathering point for the content strategy community.