Advancing Service Design

Name: Advancing Service Design 2025 · Rosenfeld Media
Start: 2025-11-19
End: 2025-11-20
Location: Rosenfeld Media, United States

Rosenfeld Media's conference dedicated to advancing service-design practice.

Service DesignAIDesign Leadership

View event website

Next edition

November 2026

Location

Online

Cadence

Annual

Organiser

Rosenfeld Media

About Advancing Service Design

Advancing Service Design is Rosenfeld Media's conference dedicated to the service design discipline. It addresses methods, organisational adoption, and the evolving practice of designing services across complex touchpoints.

The programme sits alongside Rosenfeld's research, DesignOps, and enterprise events, and gives service designers a focused space to share approaches to mapping, prototyping, and delivering services, including the influence of AI on the field.

Editions

Upcoming

Upcoming
2026
Nov
United States
Lineup unknown
2025
19–20 Nov
Rosenfeld Media
31 speakers
Speakers in 2025Speakers at Advancing Service Design 2025
19–20 NovRosenfeld Media
Aline Horta
Making the System Visible: The Fastest Path to Better Decisions
Anupama Dhareshwar
From Blueprint to Bot: Designing Resilient AI-Powered Services
Ben Reason
Making the System Visible: The Fastest Path to Better Decisions
Ben Reason
Ask Me Anything – Authors of Service Design: From Insight to Implementation
Ben Reason
Theme 2 Intro
Benjamin Kumpf
The $212 Billion 'So What?': Unlocking Impact in Development Cooperation
Bethany Brown
Rewiring Operations with Service Design and AI
Dharani Perera
The Mandala of Service Design: Unlocking Alignment and Action Through Service Design
Fabiano Leoni
Making the System Visible: The Fastest Path to Better Decisions
Florian Vollmer
Making Service Tangible: The Fastest Path to Higher Performance
Gabriela Barneva
Operationalizing Inclusive Design in Service Design
Gina Mendolia
Coordinated Collaboration: A Service Design & DesignOps Love Story
Gustavo Vieira
Theme 2 Intro / Wrap Up
Jasmine Toy
Coordinated Collaboration: A Service Design & DesignOps Love Story
Jeff Gothelf
Who Does What by How Much?
Jen Briselli
Learning Is the North Star: Service Design for Adaptive Capacity
Jen van der Meer
Service Design Performs Value
Lavrans Løvlie
Ask Me Anything – Authors of Service Design: From Insight to Implementation
Louis Rosenfeld
Opening Remarks / Wrap Up
Madison Karas
The Service Shift: Transforming Media Organizations to Create Real Value Through Design
Majid Iqbal
Making the System Visible: The Fastest Path to Better Decisions
Milan Guenther
The $212 Billion 'So What?': Unlocking Impact in Development Cooperation
Ned Dwyer
Right Horses for the Right Courses – How and When to Democratize Research
Patrick Boehler
The Service Shift: Transforming Media Organizations to Create Real Value Through Design
Patrick Quattlebaum
Theme 1 Intro / Wrap Up
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
Shreya Dhawan
Theme 1 Intro
Shreya Dhawan
Making Service Tangible: The Fastest Path to Higher Performance
Tamara Kartoziia
Think Global, Adapt Local: How Service Design Accelerated B2B Market Entry by 6 Months
Victor Udoewa
Making Service Tangible: The Fastest Path to Higher Performance
Xènia Viladas
Making Service Tangible: The Fastest Path to Higher Performance
2024
3–4 Dec
Rosenfeld Media
28 speakers

Speakers in 2025Speakers at Advancing Service Design 2025

19–20 NovRosenfeld Media

Aline Horta
Making the System Visible: The Fastest Path to Better Decisions
Anupama Dhareshwar
From Blueprint to Bot: Designing Resilient AI-Powered Services
Ben Reason
Making the System Visible: The Fastest Path to Better Decisions
Ben Reason
Ask Me Anything – Authors of Service Design: From Insight to Implementation
Ben Reason
Theme 2 Intro
Benjamin Kumpf
The $212 Billion 'So What?': Unlocking Impact in Development Cooperation

Bethany Brown
Rewiring Operations with Service Design and AI
Dharani Perera
The Mandala of Service Design: Unlocking Alignment and Action Through Service Design
Fabiano Leoni
Making the System Visible: The Fastest Path to Better Decisions
Florian Vollmer
Making Service Tangible: The Fastest Path to Higher Performance
Gabriela Barneva
Operationalizing Inclusive Design in Service Design
Gina Mendolia
Coordinated Collaboration: A Service Design & DesignOps Love Story
Gustavo Vieira
Theme 2 Intro / Wrap Up
Jasmine Toy
Coordinated Collaboration: A Service Design & DesignOps Love Story
Jeff Gothelf
Who Does What by How Much?
Jen Briselli
Learning Is the North Star: Service Design for Adaptive Capacity
Jen van der Meer
Service Design Performs Value
Lavrans Løvlie
Ask Me Anything – Authors of Service Design: From Insight to Implementation
Louis Rosenfeld
Opening Remarks / Wrap Up
Madison Karas
The Service Shift: Transforming Media Organizations to Create Real Value Through Design
Majid Iqbal
Making the System Visible: The Fastest Path to Better Decisions
Milan Guenther
The $212 Billion 'So What?': Unlocking Impact in Development Cooperation
Ned Dwyer
Right Horses for the Right Courses – How and When to Democratize Research
Patrick Boehler
The Service Shift: Transforming Media Organizations to Create Real Value Through Design
Patrick Quattlebaum
Theme 1 Intro / Wrap Up
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
Shreya Dhawan
Theme 1 Intro
Shreya Dhawan
Making Service Tangible: The Fastest Path to Higher Performance
Tamara Kartoziia
Think Global, Adapt Local: How Service Design Accelerated B2B Market Entry by 6 Months
Victor Udoewa
Making Service Tangible: The Fastest Path to Higher Performance
Xènia Viladas
Making Service Tangible: The Fastest Path to Higher Performance