Advancing Service Design

Name: Advancing Service Design 2024 · Rosenfeld Media
Start: 2024-12-03
End: 2024-12-04
Location: Rosenfeld Media, United States

Rosenfeld Media's conference dedicated to advancing service-design practice.

Service DesignAIDesign Leadership

View event website

Next edition

November 2026

Location

Online

Cadence

Annual

Organiser

Rosenfeld Media

About Advancing Service Design

Advancing Service Design is Rosenfeld Media's conference dedicated to the service design discipline. It addresses methods, organisational adoption, and the evolving practice of designing services across complex touchpoints.

The programme sits alongside Rosenfeld's research, DesignOps, and enterprise events, and gives service designers a focused space to share approaches to mapping, prototyping, and delivering services, including the influence of AI on the field.

Editions

Upcoming

Upcoming
2026
Nov
United States
Lineup unknown
2025
19–20 Nov
Rosenfeld Media
31 speakers
2024
3–4 Dec
Rosenfeld Media
28 speakers
Speakers in 2024Speakers at Advancing Service Design 2024
3–4 DecRosenfeld Media
Andy Polaine
Educator, Leadership Coach and Author@Independent
What Is the Role of Service Design in Product-Led Organizations?
Adriane Ackerman
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
Amanda Woolley
Panel Discussion (Day 2)
Ben Reason
Panel Discussion (Day 2)
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
Christian Bason
Panel Discussion (Day 2)
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
John Cutler
Oxbows, Rivers, and Estuaries: How to Navigate the Currents of Change (Without Burning Out)
John Mortimer
Panel Discussion (Day 1)
Josina Vink
Navigating the Pitfalls of Systems Thinking in Service Design
Lais de Almeida
Designing Data Services
Laura Smith
Embedding Service Design and Agile Practice Within UK Planning Teams to Create Services That Last
Lavrans Løvlie
What Is the Role of Service Design in Product-Led Organizations?
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
Lucy Ellis
Panel Discussion (Day 1)
Luke Roberts
Panel Discussion (Day 2)
Marc Fonteijn
Increase Your Confidence, Influence, and Impact (Through a Professional Community)
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
Maria Izquierdo
Designing Data Services
Milan Guenther
Panel Discussion (Day 1)
Patrick Quattlebaum
Panel Discussion (Day 1)
Rebecca Gimenez
Work in Progress: Service Design at Airbnb
Ru Butler
Increase Your Confidence, Influence, and Impact (Through a Professional Community)
Samuel Proulx
Designing Beyond Caricatures: Embracing Real, Diverse User Needs
Samuel Proulx
Invisible Barriers: Why Accessible Service Design Can't Be an Afterthought
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
Tom Gayler
Embedding Service Design and Agile Practice Within UK Planning Teams to Create Services That Last

Speakers in 2024Speakers at Advancing Service Design 2024

3–4 DecRosenfeld Media

Andy Polaine
Educator, Leadership Coach and Author@Independent
What Is the Role of Service Design in Product-Led Organizations?
Adriane Ackerman
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
Amanda Woolley
Panel Discussion (Day 2)
Ben Reason
Panel Discussion (Day 2)
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

Christian Bason
Panel Discussion (Day 2)
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
John Cutler
Oxbows, Rivers, and Estuaries: How to Navigate the Currents of Change (Without Burning Out)
John Mortimer
Panel Discussion (Day 1)
Josina Vink
Navigating the Pitfalls of Systems Thinking in Service Design
Lais de Almeida
Designing Data Services
Laura Smith
Embedding Service Design and Agile Practice Within UK Planning Teams to Create Services That Last
Lavrans Løvlie
What Is the Role of Service Design in Product-Led Organizations?
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
Lucy Ellis
Panel Discussion (Day 1)
Luke Roberts
Panel Discussion (Day 2)
Marc Fonteijn
Increase Your Confidence, Influence, and Impact (Through a Professional Community)
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
Maria Izquierdo
Designing Data Services
Milan Guenther
Panel Discussion (Day 1)
Patrick Quattlebaum
Panel Discussion (Day 1)
Rebecca Gimenez
Work in Progress: Service Design at Airbnb
Ru Butler
Increase Your Confidence, Influence, and Impact (Through a Professional Community)
Samuel Proulx
Designing Beyond Caricatures: Embracing Real, Diverse User Needs
Samuel Proulx
Invisible Barriers: Why Accessible Service Design Can't Be an Afterthought
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
Tom Gayler
Embedding Service Design and Agile Practice Within UK Planning Teams to Create Services That Last