WUD Estonia

Name: WUD Estonia 2026 · Tallinn
Start: 2026-02-19
End: 2026
Location: Tallinn, Estonia

The largest design event in the Baltics, built around World Usability Day.

Design LeadershipService DesignProduct DesignAI

View event website

Next edition

March 2027

Location

Tallinn, Estonia

Format

Hybrid

Organiser

Service Design Estonia

About WUD Estonia

WUD Estonia grew out of World Usability Day and has become the largest design conference in the Baltic region, held in Tallinn. It runs in a hybrid format.

Programming covers design as strategy, service and UX design, leadership, and AI, with international keynotes.

Editions

Upcoming

Upcoming
2027
3 Mar
Tallinn
Lineup unknown
2026
19 Feb
Tallinn
23 speakers
Speakers in 2026Speakers at WUD Estonia 2026
19 FebTallinn
Artur Sossin
How a Proven AI Framework Speeds Product Decisions and Growth
Darja Prants
WUD Estonia 2026 Conference Host
Dominykas Karpovič
Design Talks at Estonian Design Centre: Where Does Innovation Actually Start?
Dominykas Karpovič
Designer as a Cost or a Competitive Advantage (Panel)
Eva Laanemaa
Designer as a Cost or a Competitive Advantage (Panel)
Harri Kiljander
Design as a Strategic Lever: How Leaders Turn UX Into Business Impact
James Hall
The Value of Design for Design Leaders
James Hall
Value of Design (7h)
Jarmo Seljamaa
WUD Estonia 2026 Conference Host
Justyna Turek
Design in Decision-Making: Responsibility, Collaboration, and Decision-Making
Justyna Turek
Design in Decision-Making: Building Bridges with Business (4h)
Kadri Voll
Design Ops Is How Design Grows Up
Kaspar Roost
Design Ops Is How Design Grows Up
Lea Baudner
Designer as a Cost or a Competitive Advantage (Panel)
Mailis Alt-Adamson
Designer as a Cost or a Competitive Advantage (Panel)
Marzie Nadali
Making UX Value Visible: How to Present Design Work So Decision-Makers Actually Understand the Impact
Paolo Ramazzotti
Designing Business Value Upstream: A Strategic Clarity Workshop (4h)
Paolo Ramazzotti
From Beautiful to Valuable: Designing for Relevance, Visibility, and Choice
Steve Rawling
Stop Demanding Features and Benefits. Start Designing Spirit.
Steve Rawling
Heroes, Villains, Rulers and Rebels: How Story Characters Bring Your Design Ideas to Life (4h)
Steve Rawling
Designer as a Cost or a Competitive Advantage (Panel)
Vitaly Friedman
How to Measure UX and Design Impact (7h)
Vitaly Friedman
How to Design AI Interfaces That Actually Work for People
2024
22 Nov
Tallinn
16 speakers
2023
24 Nov
Tallinn
13 speakers
2022
25 Nov
Tallinn
12 speakers
2021
26 Nov
Tallinn
12 speakers

Speakers in 2026Speakers at WUD Estonia 2026

19 FebTallinn

Artur Sossin
How a Proven AI Framework Speeds Product Decisions and Growth
Darja Prants
WUD Estonia 2026 Conference Host
Dominykas Karpovič
Design Talks at Estonian Design Centre: Where Does Innovation Actually Start?
Dominykas Karpovič
Designer as a Cost or a Competitive Advantage (Panel)
Eva Laanemaa
Designer as a Cost or a Competitive Advantage (Panel)
Harri Kiljander
Design as a Strategic Lever: How Leaders Turn UX Into Business Impact

James Hall
The Value of Design for Design Leaders
James Hall
Value of Design (7h)
Jarmo Seljamaa
WUD Estonia 2026 Conference Host
Justyna Turek
Design in Decision-Making: Responsibility, Collaboration, and Decision-Making
Justyna Turek
Design in Decision-Making: Building Bridges with Business (4h)
Kadri Voll
Design Ops Is How Design Grows Up
Kaspar Roost
Design Ops Is How Design Grows Up
Lea Baudner
Designer as a Cost or a Competitive Advantage (Panel)
Mailis Alt-Adamson
Designer as a Cost or a Competitive Advantage (Panel)
Marzie Nadali
Making UX Value Visible: How to Present Design Work So Decision-Makers Actually Understand the Impact
Paolo Ramazzotti
Designing Business Value Upstream: A Strategic Clarity Workshop (4h)
Paolo Ramazzotti
From Beautiful to Valuable: Designing for Relevance, Visibility, and Choice
Steve Rawling
Stop Demanding Features and Benefits. Start Designing Spirit.
Steve Rawling
Heroes, Villains, Rulers and Rebels: How Story Characters Bring Your Design Ideas to Life (4h)
Steve Rawling
Designer as a Cost or a Competitive Advantage (Panel)
Vitaly Friedman
How to Measure UX and Design Impact (7h)
Vitaly Friedman
How to Design AI Interfaces That Actually Work for People