

Smashing Magazine's long-running, single-track conference for designers and front-end practitioners.
SmashingConf is the conference arm of Smashing Magazine, hosted across cities including New York and Amsterdam, with occasional online editions. It is known for a friendly single-track format and a strongly curated, practical programme.
Content spans user experience, design systems, interface design, and front-end craft, with growing coverage of AI in the design and build process. Vitaly Friedman, Smashing's co-founder, hosts and curates the event.














Lately, I've been talking websites into existence. Not metaphorically, but actually sitting in important meetings with people β clients, collaborators, my wife, friends, neighbors β watching real websites materialize in front of us as we converse.

How a design leader navigates his tech career in the AI era

Argues AI features should be task-oriented and woven into existing workflows rather than chat-first, with input, output, refinement, and action patterns that lower interaction cost.

