

A Hamburg conference for senior product people, with strong design-and-discovery content.
Product at Heart is a product conference held in Hamburg, known for a high-calibre, senior speaker lineup. It draws an international audience, with attendees travelling from many countries.
Speakers have included well-known product and discovery figures. The programme sits close to product design and discovery, with themes that include the role of AI.
Official write-up of the 2025 'AI in Practice' track: practical AI in product work, vibe coding and agentic workflows.
25–26 JunHamburg
Welcome & Housekeeping / Closing Remarks
The Era of the Product Creator
Hard Problem Club — Sunsetting: The Strategic Art of Letting Go
Too Much of a Good Thing
How to Build AI Products That Work for Your Customers and Your P&L
Hard Problem Club — Building from Zero: The Illusion of the Blank Page




