

The flagship product-management conference, design-adjacent and increasingly AI-focused.
Mind the Product, known as mtpcon, is a leading global product management conference held in London and other cities. Although led by product management, its content overlaps heavily with product design, discovery, and leadership.
The London edition draws well over a thousand attendees, with senior speakers from major technology and AI organisations and a strong strand on AI in product. Its core audience is product managers, with significant crossover into product design.
In-depth write-up of Ebi Atawodi's (YouTube) opening keynote: an Empathise / Envision / Evangelise playbook for building and selling a product vision.
13–14 OctLondon
Designing Better Systems / Behavioural Science (Closing Keynote, Day 1)
Day 1 Host / Wrap-Up
Supercharging Evidence-Based Decisions in Product
Why We Should Consider Not Being Data-Driven (Breakout)


Ford cut veteran engineers on the assumption AI could replace them, then rehired them when quality collapsed, arguing leaders should pilot automation alongside staff rather than gamble on it.

Argues that herd mentality pushes executives into AI investments lacking a clear business problem, advocating disciplined, problem-first experimentation over hype-driven decisions.
