Forrester CX Forum West

Forrester CX Forum West is a two day customer experience conference organised by the analyst firm Forrester Research and held in San Francisco. The programme is aimed at customer experience, business to consumer marketing and digital innovation leaders, combining analyst keynotes with peer case studies, one to one advisory meetings and practical toolkits.

Sessions span customer experience strategy, experience design, UX research and the role of AI in customer journeys, with content grounded in Forrester's research frameworks.

The forum is deliberately intimate, capped at fewer than 400 attendees, and forms the West Coast instalment of Forrester's wider CX event series alongside editions in New York and Amsterdam.

Earlier editions ran under the CX San Francisco name, where speakers included in house experience design leaders discussing human centred design and organisational structure.