

A Texas-based conference across UX, product, research and design leadership.
Big Design is a conference held in Grapevine, in the Dallas and Fort Worth area of Texas, covering user experience and product design, research, and design leadership. It returned to a live format in 2025.
The programme combines craft and leadership sessions with tracks on applying AI in design, serving a community of practitioners across the southern United States.
Co-founder Brian Sullivan on Big Design's origins and values — a low-cost, high-value conference spotlighting the Dallas design community, grown to 1,200+ attendees.
28–29 MayGrapevine
Evolving Digital Trends to Meet the Future
Building the Bridge with Journey Maps
The Future Is Now: Why Design Is Best Positioned to Lead Us Through the AI Revolution
Evolving Digital Trends to Meet the Future
Timeless Needs
Unlocking Collaboration with Data Scientists





What a weird 19th century product can teach us about designing for disruptive technologies.
