

A Lisbon conference for product people, design-adjacent and discovery-focused.
Productized is a long-running Lisbon-based product conference covering product management, discovery, and design. It runs in a format that pairs an in-person event in Lisbon with online access.
Its content overlaps product design and leadership.
Examines how products become users' default choice through habit, warning that self-inflicted changes like redesigns or price shifts can break loyalty and forfeit that advantage.


